372 Pitt Street, Sydney - DESIGN COMPETITION
DESIGN COMPETITION JOINT VENTURE WITH TZG
Our design approach leads to a hotel with a deliberate ‘personality’, echoing the department store’s glamorous era, and resulting in a distinctive and highly marketable building.
The smaller scale detail of heritage buildings are photogenic, and set an idiosyncratic mood. Instagram-able ‘sets’ of glazed tiles and ceramics are highlighted by shafts of natural light, and with the click of a smart phone, the hotel is caught in the cultural memory of its visitors. They leave with a sense of vindication, having experienced something unique, and go on to spread the word about the 372 Pitt Street Hotel.